ANALISIS TINDAK TUTUR PADA IKLAN Xl bebas DI TABLOID PULSA
DOI:
https://doi.org/10.26594/diglossia.v1i1.53Abstract
Abstrak
Membuat iklan sama halnya dengan melakukan komunikasi kepada orang lain. Hal ini sejalan dengan prinsip Pragmatik, dimana inti dari sebuah komunikasi adalah tersampainya pesan dengan baik. Penelitian ini memilih iklan XL bebas yang diambil dari tabloid PULSA sebagai objek kajian. Iklan ini akan dianalisis dari segi speech act (Locution, Illocution, Perlocution), berdasarkan teori Austen/Searle dan analisis copywriting. Dari hasil analisis, disimpulkan bahwa pesan iklan memiliki maksud tersendiri yakni respektif respon dari pembaca. Selain itu elemen copywriting juga sangat menentukan dalam menuliskan pesan iklan guna menarik perhatian pembaca.
Â
keywords: speech act, locution, illocution, perlocution, advertisement, copywriting,
Â
Abstract
Creating an ad is similar to conduct a communication. This is in line with the principle of Pragmatics that is transmitting a message. This study chose XL ads as the objects of study taken from PULSA tabloid. These ads will be analyzed in terms of Speech Act (Locution, Illocution, Perlocution), based on Austen / Searle and copywriting analysis. From the analysis, it is concluded that the ad messages have its own purpose namely respective responses from readers. In addition, elements of copywriting are also crucial to attract readers.
key words: speech act, locution, illocution, perlocution, advertisement, copywriting
Published
How to Cite
Issue
Section
License
- Authors who submit a manuscript to this journal and accepted for publication, copyright of the article shall be assigned to the authors of the article.
- Copyright encompasses exclusive rights to reproduce and deliver the article in all forms and media, including reprints, photographs, and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage and transmission of databases by any forms or media, such as electronic, mechanical copies, photocopies, and recordings will be allowed by Diglossia
- Editorial Board of Diglossia tries to make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. The contents of the articles published to Diglossia are sole and exclusive responsibility of their respective authors.
- The copyright form should be filled with respect to article and be signed originally and sent scanned document file (softcopy) and the article to our email, jurnal.diglossia@fbs.unipdu.ac.id or sent it to the Editorial Office in the form of original hard copy and the article in softcopy form on Flash Disc or Compact Disc, to;Diglossia: Jurnal Kajian Ilmiah Kebahasaan dan Kesusastraan
Prodi Sastra Inggris Fakultas Bisnis dan Bahasa
Universitas Pesantren Tinggi Darul Ulum
Kompleks Pondok Pesantren Darul Ulum
Rejoso Peterongan Jombang Jawa Timur 61481