Aplikasi Penjualan Dengan Metode Cross Selling Pada Toko Roti Mayco Bread
https://doi.org/10.26594/teknologi.v15i2.5701
Abstract
Perkembangan teknologi digital mendorong toko roti Mayco Bread untuk mengoptimalkan sistem penjualannya melalui aplikasi berbasis cross selling. Metode cross selling digunakan untuk meningkatkan nilai transaksi dengan merekomendasikan produk tambahan yang relevan kepada pelanggan. Penelitian ini merancang dan mengembangkan aplikasi penjualan menggunakan pendekatan UML, termasuk diagram use case, activity, dan sequence untuk memodelkan proses bisnis. Hasil implementasi menunjukkan bahwa sistem ini dapat membantu meningkatkan efisiensi transaksi, mempercepat pemesanan, serta mendorong pelanggan untuk membeli lebih banyak produk melalui rekomendasi yang ditampilkan. Ke depannya, aplikasi ini dapat dikembangkan lebih lanjut dengan integrasi kecerdasan buatan untuk menyempurnakan strategi cross selling berbasis preferensi pelanggan.
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