CRM Dalam Integrasi Layanan Serta Promosi Digital Guna Penguatan Loyalitas Pelanggan Leni Love Hijab

https://doi.org/10.26594/teknologi.v16i1.6407

Authors

  • Salsabila Wirjaya Universitas Royal Asahan Sumatera Utara Indonesia (Indonesia)
  • Masitah Handayani Universitas Royal Asahan Sumatera Utara Indonesia (Indonesia)
  • Cecep Maulana Universitas Royal Asahan Sumatera Utara Indonesia (Indonesia)

Abstract

The rapid development of information technology encourages businesses, especially SMEs, to adopt digital systems to improve competitiveness and customer loyalty. Leni Love Hijab, a retail business in Muslim fashion, faces challenges in managing customer data and promotional activities, which are still conducted manually and not integrated. This condition leads to ineffective promotions, difficulty in customer segmentation, and suboptimal customer retention. This study aims to design and implement a web-based Customer Relationship Management (CRM) system to integrate customer data, services, and digital promotions in order to strengthen customer loyalty. The research method used is descriptive quantitative, with data collection through observation and interviews. System development includes analysis, design using UML, implementation with PHP and MySQL, and system testing using the Black Box method. The results show that the implemented CRM system Berhasilfully integrates customer data and promotional activities, improves service efficiency, and enables personalized marketing strategies. System testing indicates that all functions run properly. The implementation of CRM contributes to improved customer interaction and has the potential to increase customer loyalty and sales effectiveness at Leni Love Hijab

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Published

2026-06-27

How to Cite

Salsabila Wirjaya, Masitah Handayani, & Cecep Maulana. (2026). CRM Dalam Integrasi Layanan Serta Promosi Digital Guna Penguatan Loyalitas Pelanggan Leni Love Hijab. Teknologi: Jurnal Ilmiah Sistem Informasi, 16(1), 43–54. https://doi.org/10.26594/teknologi.v16i1.6407

Issue

Vol. 16 No. 1 (2026): January - on progress

Section

Articles

License

Copyright (c) 2026 Salsabila Wirjaya, Masitah Handayani, Cecep Maulana

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